Monday, March 29, 2010

International Marketing - Online Concepts





Welcome to your online classroom.

Here is where you will find assignments, resources, links to your group blogs and some fun links.

The digital side of international marketing is growing dramatically in importance. The result - new types of jobs that did not exist 5 years ago or, in some cases, even last year.

Examples
-Social Media Marketing specialists - job specs
-Digital Communications manager - job posting
-Search Engine Optimisation specialist - job description

New fields of work will require new sets of skills and knowledge.
The purpose of this online segment is to help you be better equipped for a career - more competitive in the future workforce.

With that goal in mind, this online segment will address 2 areas:
1. Topics
  • Social Media Marketing
  • The Long Tail Business Model
  • Crowdsourcing
  • Innovation Marketplaces
2. Tools
  • Presentation Tools - Blogger, Slideshare + Jing
  • Research Tools - Netvibes, Twitter + RSS
So let's begin - you will find classwork requirements + details in the documents below.

Course brief

Online Business models

I hope you will enjoy discovering a new universe of business ideas - and maybe find a field of interest that does not exist yet!